THISHUG — BRAND KIT / VERSION 1

Brand name in prose: ThisHug
Wordmark: thishug (lowercase)
Tagline: This hug is for you.
Dutch translation: Deze knuffel is voor jou.

FILES
logo.svg            Primary transparent logo: coral mark + cocoa wordmark
logo.png            Primary transparent logo in PNG
logo-dark.svg       Cream logo for dark cocoa backgrounds
logo-mono.svg       Cocoa logo in one colour
mark.svg            Coral embracing-heart symbol
mark-mono.svg       Cocoa embracing-heart symbol
avatar.svg/png      Square social avatar, 512 x 512 px
favicon.svg         Favicon on cream rounded background
favicon-32.png      32 x 32 px browser icon
apple-touch-icon.png 180 x 180 px app icon
og.svg/png          Generic sealed-surprise share card, 1200 x 630 px
index.html          Dutch visual brand guide
fonts/              Original official variable fonts and their OFL licenses

PALETTE
Warm coral      #D65343   Logo and decorative accents
Soft cream      #FFF8EF   Main background
Cocoa           #3E2B2E   Text
Blush           #F2C7C2   Supporting background
Lavender        #DDD5ED   Supporting background
Sage            #B8C7AF   Supporting background
Deep coral      #B63D32   Primary buttons with cream text

TYPOGRAPHY
DM Sans: body 400, labels/buttons 500-600, wordmark 700.
Fraunces: display headings 600.
Logo and share-image lettering is outlined as vector paths, with no font dependency.
Fonts are separately licensed under the SIL Open Font License. See fonts/*-OFL.txt.
Source: https://github.com/google/fonts/tree/main/ofl/dmsans
Source: https://github.com/google/fonts/tree/main/ofl/fraunces

USAGE
Keep at least half a symbol width of clear space around the logo.
Minimum complete-logo width: 120 px / 30 mm. Symbol: 24 px minimum.
Use the dedicated favicon for 16-32 px browser contexts.
Keep the artwork proportional. Preserve its colours and spacing.
Use the cream logo on solid cocoa backgrounds.
The social preview stays generic so the recipient's message remains a surprise.

VOICE
Warm, simple, personal. Short sentences and everyday words.
English: A little something, just for you.
Dutch: Een klein gebaar. Helemaal voor jou.
